Let your customers know why they should
explore your site
A business home page is similar to the
front window of a retail business. Highlight your best
products or services and any special offers here. Present your
products or services value to browsers to get them "through
the door" or deeper into your site.
Convince customers of your site's value
to them
Consider what you might say to people to
keep them coming back. You might mention how long you've been
in business and how you show your commitment to customers. Be
sure to tell visitors about your approach to business, your
values, and your abilities.